Event Information

Event: Online Community Unconference 2008
Date: Wednesday, June 18, 2008
Time: 8:30 am PT - 6:00 pm PT
Location: Computer History Museum, 1401 N. Shoreline Blvd., Mountain View, CA 94043 | MAP | WEB SITE
FAQ: Questions and Answers About the Event

Announcements

• Follow the real-time tweets from OCU at either http://twemes.com/ocu2008 or http://summize.com/search?q=ocu2008
• Attendees added their photos to Flickr, tagged with ocu2008. If you've got photos from the event, we'd love to see them.
• *Demos & Exchanges:*Please note that we will have a demo and exchange session right after lunch, from 1:15 to 2:30. This is your opportunity to showcase a recent project, upcoming launch or new technology. We will have a signup sheet at registration, or you can email Bill to reserve a slot. The format will be speed geek-style, meaning the presenters will remain at their respective table, and the "audience" will shift tables every 5 minutes.

Session Index

Schedule

8:00 - 8:30 Registration in Atrium (Continental Breakfast )

8:30 - 10:00 Introductions, & Agenda Creation

10:00 - 10:55 Session 1

Session Name	Room	Facilitator
How do we motivate empowered users to participate positively	A	Chas Warner
Worst Case Scenerios - What to do when things go terribly wrong	B	Derek Powazek & Heather Champ
The Numbers Behind Trust - The hidden numbers that govern group dynamics	C	Christopher Allen
Internationalizing content & community	D	Jim Pollard
Online Communities for Older Adults	E	Terry nagel
Meet them where they are vs. If you build it they will come	F	BJ Wishinsky
Building the Collaboration Ecosystem - All components for community building success	G	Victor Heredia
Cross Networking Madness - How are niche communities using data portability	H	Joel Bush
Community Management 101: How to get started in this big wide world	I	Scott Moore & Kellie Parker
Web 2.0 Components to build B2B Collaborative Communities	J	Steve Levine

11:00 - 11:55 Session 2

Session Name	Room	Facilitator
Do Corporate blogs require a new approach to corporate leadership?	A	Charlotte Ziems
Managing communities across multiple sites - Twitter, FB, MySpace, etc...	B	Chris Heuer
Excel .Net Map: SNA Toolkit	C	Vlad Barash
Online Community = Green	D	Jim Cashel
Integrating Community & KB	E	Scott Dodds
Madmen & free speech - what to do with weak content	F	Kent Hall
Enterprise Communities: Responsibilities, Opportunities	G	Bill Johnston
How to manage ROI and manage your management	H	Frank Anan
Community Year One - Phases, Activities, Successes	I	Joe Cothrel
Community Security - Verifying users in regards to minors and online predators	K	Charlie Cunningham

12:00 - 12:45 Lunch

12:45 - 2:00 Community Demo & Exchange

^^^

2:00 - 2:55 Session 3

Session Name	Room	Facilitator
How to herd cats - make the case for community	A	Mike Girard
Creating great community culture with online moderation	B	Jake McKee
ID & Relationship layer - Open ID, I Cards, VRM, Data Linking - where we are & what's next	C	Kaliya Hamlin
Currency Points & Incentives to increase engagement	D	Michael Staton
Context is king (presentation)	E	Randy Farmer
Building non profit communities online	F	Rachel Weidinger
Online Communities supporting small businesses & entrepreneurs	G	Jen Phillips
Community Management 2.0 - Success & Failures	H	Zuki Ndulo
The platforms for community are SH*T. Discuss	J	Greg Biggers
Monitization - Where are the people willing to pay for it, what strategies work, what didn't?	K	Allison Goffman
Avatars in a Community	L	Goldie Chan

^^^

3:00 - 3:55 Session 4

Session Name	Room	Facilitator
Dealing with criticism of our own company in our own community	A	Adam Smith
Managing Entitlement - wrangling with the elite & noisy	B	Mario
Building Better Ratings & Ranking Systems	C	Christopher Allen
Interface Approaches	E	Kevin Burns
Building Coherent Communities from different constituents/audiences	F	Anna Fieler
Measurement & Evaluation	G	Torie Gorges
Social Innovation	H	James Gentes
Building Community in a support-based (Q&A) forum	I	Katina Johnson
Community customer engagement through cycle marketing ->sales->suppor	J	Karen Orton
Effective Ambassador programs	K	Jake McKee
Social Networking Overload - Strategies for Managing it all, determining what give the most band for your buck, share tips & resources	L	Megan Keane
Share how you create community for yourself working from home alone (corporate or not)	M	Betsy Burroughs

4:00 - 4:55 Session 5

Session Name	Room	Facilitator
Influencing the influencers and Product strategies to turn power users into evangelists	A	Alan Crosby & Michael Staton
Community Tools: Missing management features	B	Steven Roussey
Protecting communities from careless recruiters	C	Chris Wilhelmi
International video bloggers - motive, technology, dialogue & find	D	Hannah Eaves
Twitter & BSO - Bright & Shinny objects: Twitter, + + for customer	E	Bill Johnston & Karen Orton
Non profit communities - dealing with $, more than petitions & donations, off Vs. on	F
Resource matching - feed & aggregating	J	Jill Finlayson
Community Migration & Pulling the plug - how/when/why?	L	Scott Dodds & Thomas Kriese

5:00 - 5:30 Wrap—up / Evening News

Session Ideas

Post ideas for session topics you would like to lead, or sessions you would like to participate in at the Unconference. Please note that posting here does not reserve a slot. We will be setting the Unconference agenda the morning of the 18th

• Online Community Metrics
• Enterprise Communities: Opportunities and Responsibilities for organizations that want to host "their" part of the conversation
• The evolving role of Community Manager
• Ideas: Are they a first class citizen in your community? Why not?
• Lessons Learned: Pitfalls and Best Practices in Community-Building
• For Beginners: Laying a Solid Foundation for the Best Community
• Security: Best Practices for Community Moderation
• What to look for when hiring community staff
• Leveraging the "Wisdom of the Crowd" to Energize Your Community
• The Role of Online Facilitators and Champions in Community-Building
• The Importance of Building Collaborative Ecosystems for Community-Building
• Marketing your online community
• Best Practices for Inviting the "Right" Type of People Into the Community
• Building Community in a Support (Q&A) Forum
• What Defines Success in YOUR Community?
• Communities of Collaborative Development
• Engaging community members - how do you get people to participate and not just lurk
• Searching for a white-label community platform vendor
• How to sell community to marketers
• Ideas for making community engagement take off
• How to grow competitive communities
• Making a product roadmap for a young community: how do you pick what to do?
• How to grow leaders within a community
• How to deal with community trolls
• Balance between destination and distributed community

People

• We will distribute an attendee list.
• Read about the People working on this Wiki, on the conference, registered as attendees, etc.
• To add your name to the people table below, use the vertical bar ( | ) character to mark cells. To create a linked profile page, add square brackets ( [ ] ) around your name, save this page, click on your linked name and start editing your new page. (NOTE: This needs to be done in the Advanced option to add the new cells.)

	Name	Title	Company		Twitter
	A
	Fred Alberti	Senior Manager of Social Media	Salem Web Network		@fritzpw
	Christopher Allen	Social Software Designer/Blogger	blog: Life With Alacrity
	Haney Armstrong	Director of Network Relations	Roots of Change
	B
	Sean Bell	Senior Solutions Architect, UX	HiveLive
	Geoff Butterfield	Senior Technology Producer	Edutopia
	Leslie Brand	Managing Director, Community Building	TechInsights
	Siko Bouterse	Translation Community Manager	hi5
	Lori Brown	Community Manager	Novell, Inc.
	Greg Biggers	Chief Instigator	Chordiant	@bigs
	C
	Sheldon Chang	Founder, Web Developer	Social Wave
	Stephanie Cohn	Investments Manager	Omidyar Network
	Diane Cohn	Community Development	FohBoh
	D
	Sue Dormanen	Community Manager	Community Clinic Voice
	Scott Dodds	Best Practices Manager	Lithium Technologies
	Melissa Daniels	Community Manager	Yahoo
	E
	Hannah Eaves	Web Producer & Editor	Link TV
	F
	Randy Farmer	Online Community Consultant	MSBit.com
	Jill Finlayson	Web Marketing for Social Entrepreneurship Community	Social Edge
	Janet Fouts	Social Media Strategist	Tatu Digtial Media
	Kirby Freeman	Product Manager	Caring.com
	Jerry Franklin	Community Manager
	Sarah Frankfurth	Community Manager	Community Clinic Voice
	G
	Gregory Geiger	Webmaster	Pilates.com		@gregory_geiger
	James Gentes	Director, Product Management	Accept Software
	Scott Germaise	Director, Product Management	Twing.com
	JC Goldenstein	President	CREOPoint, Inc.
	Torie Gorges	Research Social Scientist	Center for Technology in Learning, SRI International
	Gabrielle Green	Sponsorships	Forum One Networks
	H
	Victor Heredia	President & CEO	e-Ecosystems
	Kristi Herwarth	Community Manager	Kaboodle		@kristi7
	Chris Heuer	Web, Media and Marketing	The Conversation Group
	Tom Humbarger	Community Manager	Catalyze Community		@tomhumbarger
	David Herron	Community Owner	V is for Voltage Forum
	Juhana Hietala	Manager, Community Engagement	www.nokia.com
	I
	J
	Bill Johnston	Chief Community Officer	Forum One Networks
	Katina Johnson	Consumer Operations Manager	Google
	Cal Joy	Web General Manager	Edutopia.org
	Jason Cooper	Online Community Coordinator	www.kaboom.org - It starts with a playground
	K
	Shara Karasic	Community Manager	Work.com		@sharakarasic
	Megan Keane	Online Community Manager	TechSoup
	Thomas Kriese	Executive Producer	Omidyar Network		@itsthomas
	Mari Kuraishi	President	GlobalGiving
	Katherine Kornas	Community Product Manager	GreatSchools
	L
	Darren Lancaster	President	the groupery
	Adam Lasnik	Search Evangelist	Google
	Kent Langley	Director, Technology Operations	SolutionSet
	Josh Ledgard	Director of Product Development	Telligent
	M
	Kelly Mason	Communications Manager	Omidyar Network
	Scott Moore	Online Community Strategist	Independent
	Kristine Molnar	Community Evangelist	PBwiki
	Tilly McLain	Community Manager	MyBlogLog
	Pawan Mehra	Director	GiveIndia.org
	Badsah Mukherji	Senior Community Manager	VMware, Inc.		@Mukhman
	N
	Terry Nagel	Managing Editor	Encore.org
	Clay Newton	Co-founder	Remarkd		@claynewton
	Eddie Nguyen	Director, Customer Success	Marketo (B2B Marketing Software)
	Omar Nielsen	Sr. Manager, Learning Technologies	Genentech
	Jane Newcomb	Product Manager, Ad Products	BabyCenter.com
	O
	Kendra Ott	Community Manager	Box.net
	Karen O'Brien	Partner, Interactive Services	Crimson Consulting
	P
	David Peck	Social Media Consultant	Nosam Interactive
	Brandon Peele	Stealth Start Up / bus dev and strategy consultant
	Darian Patchin	VP Product Marketing, Cyworld.com	Cyworld USA
	Kellie Parker	Online Community Manager	PC World & Macworld		@kellieparker
	Jim Pollard	Interactive Content Manager	Intel Education
	Jack Park	Research Consultant	SRI International
	Derek Powazek	Social Media Consultant	Fray, Pixish		@fraying
	Q
	Shuai Quan	Web Marketing Innovation Manager	Intuit
	R
	Rich Reader	Social Media Consultant	Wirikutero
	Steven Roussey	CEO	Nework54
	S
	Christine Sarkis	Associate Editor	SmarterTravel.com
	Miles Sims	VP, Community Solutions	Small World Labs
	Jeffrey Smith	VP, Business Development	Seriosity
	Michael Staton	President, Community Manager and Marketing Inigral, Inc
	T
	Shino Tanaka	Community Prog Mgr	BabyCenter.com
	Jeff Tidwell	Creative Director	Chirp Interactive
	Robert Tedesco	Senior Sales Executive	HiveLive
	J.J. Toothman	Senior Web Technologist	Stanford University		@jjtoothman
	Bill Thompson	CSM (Customer Success Manager)	Lithium Technologies
	Gary Thompson	Program Manager, java.net	Sun Microsystesm
	Brian Tesch	Web Producer	EAA
	U
	V
	Heather Virga	Marketing Operations Manger	Forum One Networks
	Yael Valek	Director, Product Management	Babycenter.com
	W
	Chas Warner	Application Engineer	Lithium Technologies
	Kristie Wells	Customer Advocate	job seeker :)
	Chris Wilhelmi	Director of Marketing	Accolo, Inc.
	Gail Ann Williams	Director of Communities	Salon.com /The WELL and Table Talk
	Wendy Willow Wark	Inclusion Ambassador	MicahsCall www.micahscall.org
	BJ Wishinsky	Communities Program Manager	Anita Borg Institute for Women and Technology
	Pamela Williamson	Online Community Researcher	Forum One Networks
	X
	Y
	A.J. Yeakel	CEO	Ballerhouse
	Z
	Charlotte Ziems	VP Client Engagement	Tendo Communications

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List of Hotels

Check our List of hotels and book your room as early as possible.

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This was the "Community Community" coming together. This was not an event where a few talking heads lectured the masses. This was a gathering of the tribes for those who manage communities and set community strategy on a daily basis.

The conversation has matured. There were far fewer folks that wanted to talk about community 101 this year as compared with last year's Unconference. Topics were fairly sophisticated and most of the direct feedback I got was that participants were pleased to discover the level of experience represented by the other participants.

The lack of standards is REALLY starting to hurt. Focus is (finally) beginning to shift from islands of communities to the larger community ecosystem. A general lack of standards around nomenclature, metrics, data schemas (including profile structure), profile accessibility and community UX (to raise just a few issues) is starting to come up as a real issue more often. I think we are finally mature enough as an industry to have the discussions as a body of practice (and contribute to and help direct discussions on tactical problems, like Data Portability).

The best resource about online communities is the community of practice. This statement is actually a common thread in all of Forum One Network's activities. We believe the best and most valuable source of information about building and growing healthy online communities is the body of practitioners.

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