Twitter Business Applications

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Key Outcomes

  • Convergence and Pervasive Presence: Twitter moves the e-community experience into daily life, creating immediacy of interaction
    • Users can post/read "Tweets" on their mobile phones, IM application, the Web and/or through third-party applications
    • Conference attendees can virtually attend each other’s sessions via twitter
      • Twitter allows back-channel conversations during conference sessions
  • Mobile: Twitter reflects a push toward mobile to mobile communication
  • Presence Segmentation: The only way, currently, to segment your groups is to create multiple accounts
    • Only one account can be accessed at a time; Web Work-arounds for dueling Tweets include opening two different types of browsers and/or applications
  • Privacy: Privacy can be an issue, so avoid tweeting proprietary content
    • A message is out of your control once you send it
    • Others could send it on to someone else
    • Users can choose to protect their updates by checking a box in user profile
  • Twitter allows multiple ways to respond to “tweets”
    • Reply publicly
    • Reply to one group
    • Reply privately to sender
      • Send direct message to individual user

List of Brainstorming for Business and Community Applications

  1. Bring your community to your doctor’s office when you need to ask questions regarding a medical procedure
  2. Social Networking: where’s the party tonight?
  3. Onboarding new employees:take me through your daily life, moment by moment
  4. Emergency channel: useful to find out where people are in the moment
  5. Instant News
  6. Celebrity News
  7. Political Candidates reaching out to their constituents
  8. Linguistic research; noting how language is really used in day-to-day situations
  9. Viral marketing; starting a buzz with your followers
  10. Job Posting
  11. Conferences and colleagues
  12. Socializing an idea, a job, a marketing approach
  13. Additional Twitter usage ideas found on the Twitter Fan Wiki

Interesting Sites

Twitter Inc.

Tutorials / How-To

User Accounts

  • Twitter Confession
    • Enter your confession on Confession 2.0 and it will be posted to the Twitter account
    • This is a Twitter version of PostSecret
      • PostSecret is an ongoing community art project where people mail in their secrets anonymously on one side of a homemade postcard.

Third-Party

Applications

User-Created Fan Communities

Other

Presenter: Kim M. Bayne, Intuit
Notes captured by: Lyda Woods, Intuit
Additional Edits by: Kim M. Bayne


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Click this button to save this page to your computer for offline use. Created by lyda woods on Jun 7 8:16am. Updated by Kim M. Bayne on Jun 8 12:39pm. (44 revisions, 811 views)