Twitter Business Applications
hide- Listen to an Excerpt from this session on BlogTV.
- Read conference and post-conference tweets from the official OCU Twitter account with friends .
Key Outcomes
- Convergence and Pervasive Presence: Twitter moves the e-community experience into daily life, creating immediacy of interaction
- Users can post/read "Tweets" on their mobile phones, IM application, the Web and/or through third-party applications
- Conference attendees can virtually attend each other’s sessions via twitter
- Twitter allows back-channel conversations during conference sessions
- Mobile: Twitter reflects a push toward mobile to mobile communication
- Presence Segmentation: The only way, currently, to segment your groups is to create multiple accounts
- Only one account can be accessed at a time; Web Work-arounds for dueling Tweets include opening two different types of browsers and/or applications
- Privacy: Privacy can be an issue, so avoid tweeting proprietary content
- A message is out of your control once you send it
- Others could send it on to someone else
- Users can choose to protect their updates by checking a box in user profile
- Twitter allows multiple ways to respond to “tweets”
- Reply publicly
- Messages displayed on Twitter Public Timeline
- Reply to one group
- Reply privately to sender
- Send direct message to individual user
List of Brainstorming for Business and Community Applications
- Bring your community to your doctor’s office when you need to ask questions regarding a medical procedure
- Social Networking: where’s the party tonight?
- Onboarding new employees:take me through your daily life, moment by moment
- Emergency channel: useful to find out where people are in the moment
- Instant News
- Celebrity News
- Political Candidates reaching out to their constituents
- Linguistic research; noting how language is really used in day-to-day situations
- Viral marketing; starting a buzz with your followers
- Job Posting
- Conferences and colleagues
- Socializing an idea, a job, a marketing approach
- Additional Twitter usage ideas found on the Twitter Fan Wiki
Interesting Sites
Twitter Inc.
- Twitter Help (official) - Support
Tutorials / How-To
- Newbie's guide to Twitter - Webware : Cool Web apps for everyone
- Twitter Tips and Tricks
User Accounts
- Twitter Confession
- Enter your confession on Confession 2.0 and it will be posted to the Twitter account
- This is a Twitter version of PostSecret
- PostSecret is an ongoing community art project where people mail in their secrets anonymously on one side of a homemade postcard.
Third-Party
Applications
- Twittersearch
- Good for keyword checks, research and catching up on Tweets
- Twittervision
- Mash-up of Twitter public timeline (all tweets) and Google Maps
- More Applications
User-Created Fan Communities
- Twitter Fan Wiki (unofficial) - Cool ideas, uses and feature requests for Twitter
- Twitter Group on Traineo (unofficial) - fitness and diet site, with sub-community for Twitter users
- Twittown (unofficial) - Twitter Community and Forums
- More Fan Communities
Other
- Communities Dominate Brands - Business and marketing challenges for the 21st Century
- Open Gardens - Wireless mobility - Innovation - Digital convergence - mobile web 2.0
Presenter: Kim M. Bayne, Intuit
Notes captured by: Lyda Woods, Intuit
Additional Edits by: Kim M. Bayne