Jackie Danicki
Founder & Director, Engagement Alliance
Biography
Formerly the Editor-in-Chief of Swiss Life's niche community e-commerce site, Propeller, Jackie is the founder of the Engagement Alliance and was one of the world's first blogging and RSS consultants with the world’s first specialist blogging consultancy, the Big Blog Company, with whom she advised companies in the US and the UK on successful social media.
Jackie was in 2005 appointed Head of Marketing for Latitude, the UK’s largest and most successful search engine marketing agency, where the social media initiatives she introduced saw the company’s press coverage increase sixfold, website traffic increase 7000 per cent, and sales enquiries via the web increase tens of thousands of percentage points. Latitude was also named the UK’s fastest growing media company during her time there.
Jackie founded the non-profit organisation Engagement Alliance in 2006, and currently consults companies on their marketing, customer service, internal and external communications. In addition to her personal blog, Jackie is the co-creator of Jack & Hill, a beauty blog that has won raves from media outlets such as Allure, the New York Times, the Sunday Times Style magazine and Women’s Wear Daily’s Beauty Biz magazine. She is also a contributor to Samizdata, ranked by Blogstreet as one of the world's most influential blogs.
As well as producing and hosting the What MySpace Means conference in London, Jackie has also been an open space leader at VNU's Blogs & Social Media Forum. She helped to curate the event as a member of its advisory committee, in addition to serving as editor of the official conference blog. In 2005, she produced the acclaimed Online Marketing at the Crossroads event in London, as well as several Latitude Intelligence Network events around the UK. Jackie also presented to BASDA's member companies at their AGM on the applications of blogging for their businesses, and has presented at ValueClick's Commission Junction University, for the company's top tier advertisers and publishers, on the commercial application of blogs and RSS feeds. In September 2006, she helped produce the launch of the London chapter of the Social Media Club, and in November 2006 spoke at Liberty 2006 in London, on how social media is affecting free markets in Europe. Jackie also led the social media roundtable at VNU's Online Information conference in November 2006. She frequently presents to internal corporate groups on social media, blogging, podcasting, and communications, and co-produced and co-presented the Big Blog Company's popular 2004 series of blogging bootcamps for editors and journalists.
Personal
Jackie was born in Ohio, and emigrated to the UK at the age of 20. She is based in London and Cincinnati. In early 2007, she founded the Cincinnati Salon and the Cincinnati Supper Club.
Testimonials
"Jackie's contribution to the Big Blog Company was crucial to the company's presence and reputation today. Describing her as driven, efficient, hard-working, agile as well as understanding the big picture does not do her justice."
-Adriana Lukas, founder & director, the Big Blog Company
"I wonder if you ever tire of hearing the words, “I don’t know how to thank you enough…” but I am sure the number is (or very well should be) astronomical, relative to most.
If the rest of the world isn’t aware, I surely am — of how much effort you put in to making this (and every) party happen: from the planning to the orchestration to the no-small-feat-of-singlehandedly catering (deeelish!!). And on the eve of your departure for the US.
I’m simply amazed by you and your talents. Thank you, Ms. Jackie. And here’s to worlds colliding."
-Tracy Sheridan, CEO, Waxxi
“Jackie is just as ferociously smart and energetic in person as she is on her blog…”
-Cathy Seipp, journalist and columnist (UPI, LA Times, NRO, International Women's Forum)
“I established Seraphic Press, an independent publisher devoted to fine literature for children, with a great deal of enthusiasm. But we had no idea how we were going to publicize our small company and sell enough books to justify our existence.
And then, along came Jackie Danicki and the Big Blog Company. In no time at all, a vision was born and clarified. Seraphic Press is now a very well known publisher in our niche, with many awards to our credit. I have a loyal community of readers and our first novel is now in its second printing. Jackie and the Big Blog Company brings many revelations about how networked audiences can help a brand. Everything has changed, and they know exactly how to make the changes work for your company. Without Jackie and the Big Blog Company, Seraphic Press is nothing.”
-Robert Avrech, Founder, Seraphic Press
"...I went along to the Engagement Alliance event themed around MySpace (for it ranged far and wide on connected social media issues) earlier this week. It was just about the most enjoyable and stimulating thing I've been to in a long time (big up for Jackie Danicki who did the lion's share of willing it all happen).
For the most part, the event was high-octane fuel for social media thinking and - ye gods! - there were some good minds there(and people weren't afraid to speak them either)on and off the stage...
I didn't really mix it in some of the on-floor rows, but had some good chats afterwards and went away with a notebook and head crammed full of ideas and energy. Doesn't get much better than that."
-Antony Mayfield, Director, Harvard Public Relations
“I was on the verge of packing everything in when I noticed a tiny mention in The Times Online Business section. Jackie had written an article about business blogging and fleetingly mentioned The Tinbasher for some unbeknown reason…In a nutshell, but for Jackie, you wouldn’t be reading The Tinbasher as it is now.”
-Paul Woodhouse, Butler Sheetmetal
"In the bestseller The Tipping Point, author Malcolm Gladwell posits that three personality types drive business, trends and ideas: Connectors, Mavens and Salesmen. I was initially going to write that Jackie is an exemplar of the first, one of “these people who link us up with the world… who introduce us to our social circles—these people on whom we rely more heavily than we realize… people with a special gift for bringing the world together.” And she certainly is this, and yet she is also a Maven, always looking for new ideas and passing them on, via the many blogs she spearheads and/or contributes to, and which address her foci: Jack & Hill (beauty); Engagement Alliance (how and how not new business should be conducted); Samizdata (politics and social justice), and the ecumenical Jackie Danicki. And I suspect—no, I know—that if tomorrow she were to take up yodeling or higher mathematics, she would create corresponding blogs, because she knows that to give away the experience will only amplify it, and move us all to the next square. The natures of the blogosphere and of Jackie are, in this way, identical.
And yet, Jackie is also a Salesman, creating these sites because she understands they are the new currency, the way ideas and real goods are moving and will move and why not do it better, sooner and faster? Where so many businesses, and especially media, struggle to navigate the blogosphere, Jackie is always looking for dynamism, to streamline, and if this means she must pronounce the latest bells-and-whistlers technology a hackneyed piece of crap, she’ll do it. But she’ll also be the first to stoke a good idea.
In the past year Jackie has accomplished extraordinary things, and continues to do so each and every week. On a personal note, she is also the most generous person I know. Her combination of tenacity and tenderness makes the world a fairer, brighter place.”
-Nancy Rommelman, journalist and co-founder, Ristretto Roasters
Contact Information
Jackie Danicki
E-mail (preferred method of contact): dynamist@gmail.com
Personal blog: http://www.jackiedanicki.com
Mobile phone: +1 513.328.7929
Skype: dynamist
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