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Fortune 500 Business Blogging Wiki

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Welcome to this directory of Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products. John Cass is currently the volunteer community organizer for the Fortune 500 Business Blogging Wiki.

According to our research, 79 (15.8%) of the Fortune 500 are blogging as of 12/17/09. The table below lists these companies, a sampling of their blogs, and links to Fortune 500 business blog reviews. Discuss this wiki on Twitter at the Tweetworks Group Fortune500BusinessBlogs

If you would like to volunteer to write a review of a Fortune 500 corporate blog, simply post that review on your own blog and then link to the review from this wiki. Alternatively conduct an interview with a Fortune 500 corporate blogger, post the interview on your site, and then link to the interview from this wiki. As a courtesy please also mention and link to the wiki in your review. See the Volunteer Signup page for details.

Pull links from: http://www.businessblogwire.com/f500bp/ Learn more at the About this wiki page, the page includes a chart of reviews with ratings of several f500 blogs.

Blogging F500 Company Example Blog Other Social Media Use, Twitter etc Reviews
Advanced Micro Devices AMD Developer Blog, AMD Notebook Tester Twitter John Cass on March 11, 2008
Agilent Technologies Nano Measure    
Alcoa Alcoa Recycling    
Amazon.com Amazon Web Services Blog    
American Airlines Blog discontinued Travel Bag Shel Holtz on April 13, 2008
American Express Open Forum    
Aon Corporation DiversityExchange, Aon Consulting RPO Blog    
Avnet The Soft Pitch    
Bank of America Future Banking Blog    
Best Buy Blue Shirt Nation Blog    
Boeing Randy's Journal    
CBS CBS.com Blog    
Chevron Chevron Blog at World Petroleum Congress    
Cisco Systems Cisco High Tech Policy Blog Twitter Users  
Clorox Company Dr. Laundry   Easton Ellsworth on Nov 6, 2006
Computer Sciences CSC Social Media    
Countrywide discontinued    
CSC Team CSC    
Coca Cola Coca-ColaConversations   Li Evans on Nov 10, 2006, Mack Collier on Aug 7, 2008
Comcast Comcast    
Cox Communications Digital Straight Talk Blog on Hiatus    
Davita Davita Blogs    
Dell Direct2Dell   Easton Ellsworth on Jul 13, 2006, Drew Meyers on Oct 23, 2006, and Mack Collier on June 13, 2007
Delta Airlines Under The Wing  

Rich Young on April 25, 2008
James Lutes on May 11, 2008
Disney Disney Parks Blog    
Emerson Electric Emerson Process Experts Modeling and Control    
Eastman Kodak Company

A Thousand Words
PluggedIn

   Li Evans on Nov 17, 2006, Laura Spencer on January 30th, 2008, and Mack Collier on May 30th, 2007
EMC Corp; EMC Employee Blogs    
eBay eBay Developers Program Blog   Alison Nicole Grise on April 28, 2008
Electronic Data Systems EDS' Next Big Thing Blog    
FedEx FedEx Citizenship Blog    
Foot Locker Foot Locker Unlocked    
Ford Motor Company Bold Moves blog discontinued    
General Electric Company GE Reports, GE Global Research blog   Easton Ellsworth on Sept 20, 2006
General Motors Corporation FastLane Blog   Easton Ellsworth on Sept 11, 2006, Easton Ellsworth on Sept 12, 2006, Liz Fuller on January 16th, 2008
Goodyear Goodyear Blimp Blog    
Google Google Blog   Bryan Saxton on May 14, 2008.
Hewlett-Packard Company HP Blogspiese auto    
Ingram Micro Seismic, Channel Advisor    
Ingersoll Rand Industrial Technologies Product & Innovation Blog YouTube FacebookTwitter Katherine Shin on Feb. 8, 2010
Intel Corporation Blogs at Intel   Robyn Tippins on Oct 19th, 2006
Honeywell International Honeywell HR Blog discontinued   Cornelius Puschmann on Oct 19th, 2006
International Business Machines IBM Blogs, Guide to IBM Blogs   Easton Ellsworth on Sept 25, 2006
John Deere John Deere Blog Twitter YouTube Facebook  
Johnson Controls Your Energy Forum   Easton Ellsworth on Oct 27, 2006
Johnson & Johnson JNJBTW  

Stacey Rogers</http> on May 11, 2008
Rich Young on May 12, 2008
JPMorganChase JPMorgan Actuarial Connection    
Manpower Manpower Blogs    
Marriott International, Inc Marriott on the move   Li Evans on Jan 17, 2007
McDonald's Corporation Open For Discussion   Laura Spencer on April 15, 2008
McGraw-Hill Companies Blogspotting    
Micron Technology Innovations Blog    
Microsoft Corporation Microsoft Blogs   Jean Kim on April 28, 2008
Molson Molson in the Community    
Monsanto Monsanto According to Monsanto   Jeff McIntire-Strasburg on March 30, 2009
Morgan Stanley Smith Barney Women Financial Advisors Forum Twitter  
Motorola Broadband Insights    
Newell Rubbermaid Graco blog Adventures in Organization   Susan Iskiwitch on April 11, 2008, John Cass on Dec 4, 2008
Nike Official Nike Running Blog   Sarah E. Essary on April 29, 2008

Oracle Corporation
Astaga.com lifestyle on the net

 Oracle Blogs  

Li Evans on Dec 10, 2006
John Cass on May 26, 2008
Owens Corning The Pink Panther Energy Blog    
Primerica Financial Services The Primerica Blog Primerica  
Proctor & Gamble Notes from the Front line    
Progressive Blog    
Pitney Bowes Open Mike blogger retired from Pitney   Vincent McBurney on Oct 30, 2006
Safeway The Safeway Blog   Aaron Uhrmacher on Feb 2, 2009
Southwest Airlines Nuts about Southwest Twitter Mack Collier on Oct. 04, 2007, Paul Chaney (TBA)
Sprint Things That Make You Go Wireless, blog discontinued    
Starbucks My Ideas In Action My Starbucks Idea John Bell on April 15, 2008
Starwood Hotels & Resorts     Laura Spencer on February 21, 2008, Mack Collier on September 11, 2008
Symantec      
Sun Microsystems Inc Jonathan Schwartz   Nigel Vanderford on May 12, 2008
Texas Instruments Video 360 Blog   Last post February 2008
Time Warner AOL's Search Blog    
TJX Companies, Inc. HomeGoods Blog    
Toys 'R' Us Daily Deals    
Tribune Company The Swamp    
Tyson Hunger Relief    
Viacom International MTV Video blog    
Wal-Mart Stores Wal-Mart Checkout Blog  

Easton Ellsworth on Sept 8, 2006
Krishna De on 10 December 2007
Liz Fuller on March 11, 2008 Mack Collier on May 1, 2008
Wells Fargo & Company Guided by History   John Bell on April 15th, 2008
Whole Foods Market Whole Story  

Katrina Heilman on May 12th 2008
Olga Walsh on May 20th, 2008
UPS    
Xerox Corporation Xerox Blogs>    
Verizon Communications Verizon Social Media   Robert Longert on July 16th 2008
Virgin Media Movie Editor Blog    
Yahoo! Yahoo! Search Blog   StephaStephanie L on April 29th, 2008
Yum Brands Kfcnation's Weblog    

Social Media F500 Company No example Blog Example Social Media Use Reviews
H&R Block No Corporate Blog Digits  

About this wiki

This site began as a collaboration between Chris Anderson (Wired Magazine) and Ross Mayfield (Socialtext). A post giving the background of the project is here. Original data compiled by Wired Magazine. See the About page for more details.

As of October 2007 John Cass (PR Communications) is working with Ross Mayfield (Socialtext) and has instigated a volunteer effort to expand on the existing wiki and combine the wiki with the Fortune 500 Blog Project Wiki, another wiki project that sought to review all the Fortune 500 companies that blog.

Once we've got this list in pretty good shape, we plan to add share price data to create a Business Blogging Index, comparing the stock performance of companies that blog with those that don't. Here's why. A spreadsheet version of that with a snapshot of this list from 12/30/05 is here.

This wiki also contains information about Global 1,000 Business Blogging efforts.

We are exploring the Spectrum of Corporate Social Media for further classification.

Using Socialtext

Please feel free to add or modify pages -- even this one -- as you see fit. That's the idea of a Workspace.

  • If you'd like an introductory tour of the Socialtext Workspace, start here.
  • Visit Recent Changes every once in a while to see what's new, and see Help for tips to use this Workspace.
  • Make links by putting words or phrases in square brackets. Click on Edit This Page to see some examples.

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Click this button to save this page to your computer for offline use. Created by Chris Anderson on Dec 28 11:00pm. Updated by Ross Mayfield on Mar 16 2:28pm. (754 revisions, 407,150 views)